Welcome to First Block, a Notion series where founders from the world's leading companies tell us about the many "firsts" of their startup journeys. We explore the ups and downs that founders face as they build, and what they've learned along the way.

In this episode, recorded live at Mexico Tech Week, we spoke with Gerry Giacomán Colyer, Co-founder and CEO of Clara. In just a few years, Clara has become one of the fastest-growing companies in the Americas, reaching over 20,000 customers across three countries and raising $80 million along the way.

Gerry shares the founding insight that came from watching a previous company struggle without proper financial tools, the near-end experience of their bank partner shutting down months after launch, and how they’re now deploying AI agents to transform finance operations across Latin America.